Picture your business is a tabletop with four legs that support it. These legs may have supplied it with qualified customers for years with no problems. You’ve always felt that you could rely on these things because they’d never let you down before.
Now picture this, one of your primary advertising methods just became irrelevent and you’ve lost a large portion of your incoming business. Maybe you lose a large client that made up a significant portion of your income and that must be replaces as soon as possible? This happens more often than the average person might think. The loss of one single table leg (traffic source, customers, etc) can cause your entire business to falter.
How To Take Steps That Can Help Protect Your Business Long Term
So what can you do to make sure that this doesn’t happen to your business? Honestly, no one can guarantee you that you’ll always be 100% safe. There are simply too many variables to consider and things that no one has any control over to make a promise like that.
How's that for honesty?
However, you can greatly increase your security by building a diverse platform that delivers a consistent stream of targeted prospects that can be turned into customers from different locations and methods so your business can be found more easily online. By doing this you’ll have your business on more solid footing by building several new “legs” under your tabletop. This way if 1-2 stop producing as well, or completely dry up, you’ll still have others that you can count on and your “table” won’t be as likely to topple.